Wednesday, June 11, 2008

Online Training: Social Marketing Mistakes made by New Marketers

This morning it came very apparent to me it was time to focus on educating new marketers on social marketing. I've seen several newbie marketers trying to market with out even creating a profile picture. It's really sad to see this happen. These people are following many, have very few followers and many updates. The updates are touting their business not them. Why would someone want to follow when they don't even have a profile picture or blog where people can learn more about what makes them tick.

If you saw yourself in that last paragraph here are a few social marketing tips for you...

1. Get a social networking (myspace, facebook etc..) account. Tell your story of your life and how got into your business. Do not promote your business, but do tell your story. Big difference. After you have set an account up, type in the search bar what ever your target market is. For instance if you target market (keyword) is "pets" and you are searching at "myspace" make sure on the drop down box that you click on "myspace". There are 187,000 results! There is a huge market there.

But this is only the start. Then go to (in myspace it's) "Groups" and in the search box on that page (near the bottom) type in "Pets". 114 groups waiting for you to play with them. Did you know that the "Cats Rock" group has over 50,000 members? And the "Cat Lovers" group has nearly 20,000! This is just in Myspace... there are lots of social networking sites on the Internet. Social marketing is like no cost "Worlds of Fun" playground for Internet marketers!

Now I'm sure some newbie social marketers will tell you "Myspace doesn't work!"...they are right. If you do not know how to add value to any market, your marketing efforts will not work. However, after doing some research and finding the right keyword for your target market I think you will agree this is a great way to market. Now you must learn to market by attracting them. That takes some skill.

2. Open a Youtube Account. Get a $30.00 webcam or a VereConference Room for recording. Make some videos talking about your "keyword". Tell your story about your life and how you got into your business. Do not promote your business tell your story.

3. Spend a few weeks participating in social networking communities.

4. Get a business coach or mentor. Did you know the average time to go from zero to a millionaire is 23 years. With a mentor.... 4 years.
Get a mentor. It pays to have one. I didn't say get a buddy. I said get a mentor who has already done what you are trying to do. Make sure they can give you undivided attention. This will cost you...it will be worth it.

5. Have fun! Live your success right now. If you can see nothing but success...it has no choice but to manifest. This is Universal Law.

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